Nelson City Council is leading the development of a new creative strategy for the region to support the growth of a stronger creative sector in Whakatū Nelson. The aim of the strategy is to guide innovation and creation in the city over the coming decade and help Nelson realise the full potential of the creative sector.

The engagement and development of the strategy is a community-led effort, guided by local firm OD&Co with lead consultants Ali Boswijk and Johny O’Donnell.

The strategy will look at the people, places and potential of the creative sector in Nelson. Together, we will develop a shared vision and mission to celebrate place, creativity and identity as part of our endeavours. The strategy will seek to leverage, link and align existing resources to improve shared outcomes for the community.

To get involved and contribute to the strategy, head to