High Five Heroes

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New Bridge Street game turns high fives into rewards

Bridge Street meets augmented reality with a new mobile game launched by the Bridge to Better team – High Five Heroes.

Familiar faces on Bridge Street, including Nelson’s Mayor, Deputy Mayor and Gentle Ged, have been transformed into animated characters and giving them a virtual high five could earn you points and rewards!

“This is such a fun way to showcase the people working behind the scenes on Bridge Street every day,” says Deputy Mayor Pete Rainey.

“While roadworks, traffic management and construction activity are often the most visible parts of a project, the game features all of these elements from team members to diggers, pipes and road cones.”

The game is designed to encourage more foot traffic into the city centre, giving families another reason to spend time on Bridge Street.

Playing the game allows people to collect points and climb the leaderboard, with monthly and quarterly prizes of Bridge Street Bucks that can be spent at Bridge Street retailers. Purchases made with participating Bridge Street businesses will also earn players additional points, providing a boost to businesses and city centre activity.

Visitors to Bridge Street can choose to play High Five Heroes using augmented reality or in a 2D format, depending on how they want to experience the game. Along the way, players tap on in-game characters to “high five” them, earning points with each character collected. Different characters are worth different points, encouraging players to keep exploring and build their score.

“We hope people of all ages have fun with it,” says Deputy Mayor Pete Rainey.

“It’s a creative way to support local businesses, spend time in the city centre and see Bridge Street through a different lens.”

Privacy Statement for High Five Heroes (interactive game – Bridge to Better project)

We collect personal information from you, including your name and email address, so that we can contact you if you win a prize draw. This personal information will be stored within Council’s secure Microsoft 365 tenancy and will be accessed only by Council officers administering the game or prize draws. This information will not be used for any other purpose and will be disposed of at the end of the promotional period in 2027.

To play ‘High Five Heroes’ your phone camera and the character-GPS location are used to generate the augmented reality experience. This information is not collected or held by Nelson City Council or any third party.

You have the right to request a copy of any personal information we do hold about you, and to ask for corrections if you believe it is inaccurate. To request access to or correction of your information, please contact us at BridgetoBetter@ncc.govt.nz.

Terms and Conditions for High Five Heroes (interactive game - Bridge to Better project)

1. About the Game

High Five Heroes — Bridge to Better is a free, browser-based augmented reality game developed by Nelson City Council as part of the Bridge Street upgrade project in Whakatū Nelson. The game encourages visitors to explore Bridge Street, interact with local businesses, and learn about the streetscape improvements underway.

The game is available in three modes: Bridge Street AR + GPS (on-location augmented reality), AR in Your Location (play from anywhere using your camera), and Play Anywhere (a 2D map-based mode with no camera required). All modes are free to play.

2. Eligibility
  • The game is open to all members of the public.
  • Employees of Nelson City Council and their immediate family members are not eligible to enter any prize draws or receive any prizes associated with the game. For the purposes of these terms, “immediate family” includes spouses, partners, parents, children, and siblings.
  • Nelson City Council employees and their families are welcome to play the game for entertainment purposes but any scores submitted will not be considered for prizes.
  • Players under the age of 16 should have the permission of a parent or guardian before playing.
3. How to Play

Players earn points by finding and high-fiving virtual characters placed along Bridge Street. Points vary by character rarity and difficulty. Players can earn additional points by entering valid store purchase codes from participating Bridge Street businesses.

Scores are submitted via the in-game leaderboard and recorded through Microsoft Forms. No personal data is stored on the game’s hosting server. Only a player’s chosen display name, score, and game mode are submitted.

4. Store Purchase Points
  • Players may earn bonus points by making purchases at participating Bridge Street businesses and entering the store’s unique code within the game.
  • Store purchase points will only be counted towards prize eligibility if the player can provide proof of purchase (e.g., a receipt) when requested by Nelson City Council.
  • Failure to provide proof of purchase when requested will result in store purchase points being disqualified. If the removal of store purchase points affects prize eligibility, the entry will be deemed invalid.
  • Nelson City Council reserves the right to request proof of purchase from any prize-eligible player at any time.
  • Store codes are provided by participating businesses at their discretion. Nelson City Council is not responsible for the availability or distribution of store codes.
5. Monthly Prize Draw

Prize: $50 Bridge Street Bucks — vouchers redeemable at participating Bridge Street businesses.

  • One winner will be drawn at random each calendar month from all eligible scores submitted during that month.
  • Each point scored equals one entry into the monthly draw. For example, a player who scores 150 points receives 150 entries into the draw.
  • Store purchase points are included in the entry count, subject to the proof of purchase requirements in Section 4 above.
  • Players may submit multiple scores during a month. All eligible points from all submissions count as entries.
  • The draw will be conducted by Nelson City Council within 10 working days of the end of each calendar month.
  • The winner will be contacted using the details provided at the time of score submission. If the winner cannot be contacted within 10 working days of the draw, an alternative winner may be drawn.
  • Bridge Street Bucks vouchers are not transferable and cannot be exchanged for cash. Vouchers are valid for 12 months from the date of issue.
6. Quarterly High Score Hero

Prize: $100 Bridge Street Bucks — vouchers redeemable at participating Bridge Street businesses.

  • The player with the highest single-game score in each quarter (January–March, April–June, July–September, October–December) will receive the Quarterly High Score Hero prize.
  • In the event of a tie, the player who submitted their score first (by date and time of submission) will be deemed the winner.
  • Only verified scores are eligible. Nelson City Council reserves the right to review any score for legitimacy, including verifying store purchase points with proof of purchase.
  • If the highest-scoring player is found to be ineligible (e.g., a Nelson City Council employee) or their score is disqualified, the prize will pass to the next highest eligible scorer.
  • The winner will be contacted within 10 working days of the end of each quarter. If the winner cannot be contacted within 10 working days, the prize may pass to the next eligible scorer.
  • Bridge Street Bucks vouchers are not transferable and cannot be exchanged for cash. Vouchers are valid for 12 months from the date of issue.
7. General Conditions
  • Nelson City Council reserves the right to amend, suspend, or discontinue the game and/or any associated prizes at any time without prior notice.
  • Nelson City Council reserves the right to disqualify any player who it reasonably believes has tampered with the game, submitted fraudulent scores, or acted in a manner contrary to the spirit of the game.
  • Nelson City Council accepts no responsibility for any technical issues, device incompatibility, GPS inaccuracy, or network connectivity problems that may affect gameplay.
  • Players are responsible for their own safety while playing the game. Players should remain aware of their surroundings at all times, particularly when using the augmented reality modes. Nelson City Council accepts no liability for any injury, loss, or damage arising from participation in the game.
  • The game uses the player’s device camera and GPS for gameplay purposes only. No images, video, or location data are recorded, stored, or transmitted by the game. Score submissions are processed via Microsoft Forms in accordance with Microsoft’s privacy policy.
  • Prize winners may be asked to participate in promotional activity related to the Bridge to Better project. Participation is voluntary.
  • These terms and conditions are governed by the laws of New Zealand. Any disputes will be resolved in accordance with New Zealand law.
8. Contact

For questions about the game, prizes, or these terms and conditions, please contact Nelson City Council:

Email: enquiry@ncc.govt.nz

Phone: 03 546 0200

Website: nelson.govt.nz

High Five Heroes — Bridge to Better is a Nelson City Council initiative.

These terms and conditions are effective from April 2026.